BBK (OPPO) is a leading enterprise in Chinese electronic information industry with headquarters and production base set in Chang’an. It is the highest taxpayer of Chang’an.
Established in September 1995, the company covers more than 10 hectares of factory buildings and has more than 17,000 employees. The company has two branches and one subsidiary. BBK Educational Electronic Company mainly specializes in research, production and sale of educational electronic product such as learning machines, language repeaters, electronic dictionary, reading machines, etc. BBK Communication Technology Company mainly conducts research and development, production and sale of communication technology product including music mobile phone, cordless and corded phones, etc. Guangdong OPPO Mobile Communication Technology Co., Ltd specializes in research and development, production and sale of smart mobile phone, digital player including OPPO mobile phone, mp3, mp4 and electronic book, etc. BBK (including OPPO) achieved sales worth 9.3 billion yuan. Of this, in 2010, 11 million mobile phones (including BBK and OPPO) were sold, achieving the sales of 7.39 billion yuan with a year-on-year increase of 110%. The amount of mobile phone sold in the domestic market and the volume of sales ranked it first as the highest tax payer: 323 million yuan were paid in tax. From January to September this year, BBK (including OPPO) Company achieved the sales of 9 billion Yuan, registering a year-on-year growth of 55%, in which, OPPO mobile phone achieved the sales worth 4.5 billion yuan, registering a year-on-year growth of 73%.
The great R&D power ensures excellent product quality. BBK and OPPO set a research and development institution for communication technology products in Chang’an and Shenzhen. OPPO Company established research and development institution for smart mobile phone in Shanghai. At present, BBK Company (including OPPO) has more than 2,000 science and technology R&D personnel, from which, 185 people have master's degree or above. The first-class R&D personnel guarantees constant technical innovation, endless emergence of new products and producing the leading product in the market.
Perfect marketing service and broad brand recognition: BBK and OPPO Company have established more than 300 after-sales service centers throughout the country and have more than 30,000 retail terminals that are spread on urban and rural markets at all levels . This company has paid great attention to brand promotion and marketing. It invested a great deal of capital on marketing and has given support to all types of social public welfare establishments over many years. The enterprise image of a great sense of responsibility and credibility has obtained approval and reputation of the masses so that the brand popularity and reputation increases constantly. BBK and OPPO have developed into famous brands of the industry and are recognized as “Famous Trademark of Guangdong Province” and “China Famous Trademark” respectively.
Correct strategic position and leading status in the Industry: The Company adjusts the development strategy according to changing market information. Since 2009, BBK Company has suspended the production and sale of video and audio products (DVD) and household electric appliances (soybean milk machine and induction cooker, etc) that have bleak development prospect and focused on R&D, production and sale of communication products with smart phone and educational electronic products as the representative items. At present, BBK series products occupy large domestic market share, in which, educational electronic products account for 40%, BBK (OPPO) mobile phone accounts for 10% and BBK telephone accounts for 20%. The market share comes to the top in the same line. In the future, BBK will continue the intelligent road and make BBK mobile phone and OPPO mobile phone into the first brand of the industry, expand the international market vigorously and try to maintain growth at about 25% annual for enterprise output and sales (including OPPO) reaching 20 billion Yuan in the next five years.